How much of all this content is just noise?

How much of all this content is just noise?

By the end of this week I will have shipped a printed book, a few portfolios, a couple blog posts and have just signed up a customer for a new web project. My job is to help people tell stories, make videos, create web sites and any other sort of content that will attract someone's attention enough to encourage change. For as much content as I'll have shipped, I will have read, watched and listened to a hundred times more than that.

Tonight, I had that question that occasionally pops in my head, "is all this just noise?"

Part of me questions whether we really need another blog post on product managers. Would our corporation miss another team trying to set up networking events in the name of "employee development?" I can see why people can dismiss the marketing profession. Sometimes it just feels like a bunch of vain artists trying to channel their thoughts about the human experience into some media trying to sell you a product, idea or initiative.

Then again, isn't that what all this noise is about? 

Whether it's Werner Von Braun or Elon Musk talking about space travel or Bob Ross and Martin Perhiniak teaching you to draw, the people making noise are those getting things done. They are moving the world. Their noise is just them being generous and showing you how they're doing it.

Go make noise.