Website Development Services

Situation: After seeing what we did with the IT&DA website and identity, a number of internal product teams approached the Digital Media Services team to perform similar refreshes of their teams’ identities.

Approach: We met with each team, carefully unpacking their unique value propositions and the objectives they expected from having a website in the first place. We used the StoryBrand framework to construct narratives for each product team, placing their customers as the heroes of their stories. I built a Bootstrap web template so we could quickly spin up a site as these were all going to be maintained by our team. We didn’t use a web builder like Squarespace or Wix so we needed to keep the overheads low for development. Our focus was on content and experience, not on making things super complex. We did add Google Analytics to each site so we could track usage and determine which content needed our attention.

Outcome: The clients all loved their sites and similar to the workshops, referrals started to build our backlog with site requests. One executive was able to stop giving the same presentations live in various staff meetings around the company because they could just send people to their website. With 3,000 visitors averaging 90 seconds on the site and 200 new visitors each week, leaders are able to spend more time having real conversations and less time saying stuff that is already available on their website.

Responsibilities: Creative Services Management, Creative Direction, Project Management, Web Development, Graphic Design

Technology Used: Adobe Xd, Illustrator, Photoshop, Microsoft Visual Studio, JQuery, Bootstrap 5, HTML5, CSS, JavaScript, Miro

Disclaimer: The content shown on this page is for illustrative purposes only. This is not the actual copy and imagery used on the project as that work is Boeing Proprietary. Everything shown here is created by (or licensed to) me.