Digital Media Services

Situation: Our executive sponsor wanted to augment his communication and change management support and relied on me to scale an internal creative team.

Approach: I started by learning the tools and then built processes to ensure we produced the highest quality content we could. I recruited other passionate communicators and designers, curating and developing training content to help people build their design skills. Being a part of the Office of the CIO, we used IT project management tools like Jira and later on Team Foundation Server to track our backlog and assign work as user stories. We developed templates for our work so we could estimate costs and schedules to our clients with accuracy. It also helped us build roles on the team and easily hand off work, which made it possible for us to scale our operations. The projects just kept coming, and our team organically grew from 2 to 8 people in three separate locations.

Outcome: What started as a project to create an executive presentation turned into hundreds of video, infographic, podcast, and website projects over a span of five years, gaining most of those projects through client referrals. We were eventually acquired by the Office of the CIO to work with multiple product teams to promote their work and reach their stakeholders. I also had a chance to help people develop their creative careers, building confidence in their skills and pushing them to explore unfamiliar disciplines and styles.

Responsibilities: Creative Services Management, Creative Direction, Project Management, Design (Graphic, Motion, Web, Print, Organization)

Technology Used: Adobe Creative Cloud, Maxon Cinema 4D, Redshift, Microsoft Visual Studio, OneNote, JIRA, Team Foundation Server, WebEx Teams, Google Analytics