2nd Century Enterprise Systems (2CES)

Situation: A brand new Vice President was leading a large company-wide transformation to modernize the tools and processes used in the manufacturing, engineering and supply chain operational areas. The scale and impact of this change was unprecedented at the company and they needed help winning thousands of teammates over to embrace and support the change.

Approach: While the company already had a Creative Services group to handle internal company communications, support was limited given the scope of this transformation. In addition, I made it a point early on to change the typical business model I saw employed by most Creative Service Managers by embedding myself on the teams we supported. Their success was our success; it was not enough to merely ship a video or graphic on time. It needed to have impact and yield some measurable results. I spent hours and hours learning about the various product teams supporting 2CES so that I could become an ambassador for the program.

Outcome: 2CES was essentially the launch customer for my Digital Media Services team. The team produced more explainer videos, minidocumentaries, podcasts, infographics, booklets, and web pages than I can count. 2CES was eventually graduated to an enduring corporate initiative, which meant we succeeded in helping internal teams understand and embrace the changes taking place.

Responsibilities: Creative Services Management, Change Management, Ghostwriting, Copywriting, Scriptwriting, Storyboarding, Designer (Graphic, Motion, Print, Web), Video Editing

Tools Used: Adobe Illustrator, Photoshop, After Effects, DUIK Bassel, Premiere Pro, Audition, inDesign, live video production equipment (lights, mics, cameras), Microsoft Visual Studio