Evidence of Insurability

Situation: This was a follow-up project from the Open Enrollment videos in which the PlanSource marketing team needed help with an explainer video for a client. They had a script, but needed help turning it into an animated explainer video. The turn-around needed to be quick and there was very little direction given, other than they wanted the video to be animated.

Approach: Once the voice over was sent over, I got to work on the storyboard to get the concept approved. I didn’t have much time or source material to work with, so it was a bit of a challenge coming up with material that would support the script. Having sold life insurance before, I knew the product wasn’t exactly the most cheerful topic to feature so I tried to keep the animations simple and abstract. The characters were more abstract shapes than actual human figures. When discussing the barriers to the process discussed in the video, so as to not insult hardworking underwriting and HR teams, we used metaphors to represent the frustrations people feel when completing the manual process PlanSource has automated. Once I had a solid storyboard approved, it was on to animation.

Outcome: I went from storyboard to final animation over a weekend and the client loved it, as did the PlanSource marketing team. I learned for future projects with short turnaround times like this to charge a little more so I can hire an illustrator!

Responsibilities: Project Management, Storyboarding, Graphic Design, Animation

Technology Used: Adobe Illustrator, After Effects, Premiere Pro